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Auto rickshaw advertising is a highly effective and impactful form of outdoor advertising that utilizes the auto rickshaws as mobile billboards. These three-wheeled vehicles are a common sight in many cities and provide excellent opportunities for businesses to reach a wide audience.



Transform an auto rickshaw into a moving billboard with a full wrap that covers the entire vehicle. Maximize brand exposure and leave a lasting impression on commuters and pedestrians alike. This is the most recommended type as it gives 3 Sided Visibility and it last for a very longer duration hence gives a great return on your investment


Place your advertisements on specific panels of the auto rickshaw, strategically targeting key areas. These are cost effective way and are generally planned for a short term advertisement


These are the additional spaces that we utilize to ensure your Brand name gets more visibility. Here we utilise the Top of the Back Panel and Top of the Side Panels. This is highly recommended with any of the above option you go with to ensure you get the most of the spaces covered to show your Brand name.

  • Hyper Local Tare=getting
  • Cost Effective
  • 24*7 Branding & Visibility in the area
  • Increase Brand Visibility
  • One time Investment
  • Long Term Advertisement
  • Acts Like a Mobile Hoarding
  • High Brand Recall due to several no. of trips
  • Can cover rural areas


The effectiveness of auto rickshaw advertising lies in its ability to capture attention and engage with potential customers. Here are some key points highlighting its effectiveness:

High Visibility: Auto rickshaws are eye-catching by nature, standing out on the streets and attracting attention from pedestrians and motorists alike. With well-designed and strategically placed advertisements, your brand message can make a strong impact.

Widespread Reach: Auto rickshaws operate in various parts of the city, covering a significant distance and exposing your advertisements to a diverse audience throughout the day. This widespread reach ensures that your brand is seen by a large number of potential customers.

Targeted Marketing: Auto rickshaw advertising allows for hyperlocal targeting, enabling businesses to focus their campaigns on specific neighborhoods or areas. This targeting ensures that your message resonates with the local population, increasing the chances of engagement and conversion.

Cost-Effective: Compared to traditional advertising mediums like billboards or television commercials, auto rickshaw advertising is relatively more cost-effective. It offers a high return on investment, allowing businesses of all sizes to achieve significant brand exposure without exhausting their marketing budgets.

Mobility and Flexibility: Auto rickshaws are constantly on the move, making them highly visible in different parts of the city. This mobility provides your advertisements with greater exposure and allows you to adapt your campaigns based on market trends, events, or specific target areas.

Brand Awareness and Recall: Auto rickshaw advertisements create repeated exposure, ensuring that your brand message gets noticed and remembered by potential customers. This increased brand awareness can lead to higher recall rates, positively influencing consumer behavior and purchasing decisions.

Local Influence: Auto rickshaws are deeply embedded in the local culture of many cities, and advertising on them can help establish a strong connection with the community. It gives your brand a local touch, fostering a sense of familiarity and trust among the target audience.

24*7 Branding: Another plus point for Auto Branding would be getting Branding done all day and even at night. Some Autos run 24*7 and some even if they don’t run, wherever they stand they display your brand.

Last for Long Period: If you specially go for AUTO HOOD Branding, since it uses a superior quality material to cover the entire Auto, it really last for a long time. So your one time investment in one Auto can serve the purpose for a longer time where as other media requires you to pay every month in most of the cases


Publicity Point is an established Advertising agency in Ahmedabad, we specialize in Outdoor and Digital Advertising and Auto Branding is one of our core services. Choose Publicity Point for your auto rickshaw advertising needs and experience a seamless and successful advertising campaign that delivers results.

Expertise and Experience: Publicity Point boasts a team of seasoned advertising professionals who specialize in auto rickshaw advertising. With our extensive knowledge and experience, we understand the nuances of this unique advertising medium and can craft effective campaigns that align with your business goals.

Creative Excellence: Publicity Point takes pride in its creative prowess. Our talented team of designers and copywriters will work closely with you to develop captivating and visually appealing advertisements that grab attention and leave a lasting impact on your target audience.

Strategic Placement: Publicity Point understands the importance of strategic ad placement. We meticulously select high-traffic routes and busy areas to ensure maximum visibility and exposure for your brand. By leveraging our expertise in location targeting, we optimize your campaign’s reach and effectiveness.

Customized Solutions: Publicity Point recognizes that each business has unique advertising requirements. We offer personalized solutions tailored to your specific needs, ensuring that your campaign reflects your brand’s identity and resonates with your target audience.

Competitive Pricing: Publicity Point believes in providing exceptional value for your investment. We offer competitive pricing packages that accommodate businesses of all sizes, making auto rickshaw advertising an affordable option for maximizing your marketing budget.

Transparent Reporting: Publicity Point believes in transparency and accountability. Throughout your campaign, we provide comprehensive reporting,

Exceptional Customer Service: Publicity Point is committed to delivering excellent customer service. Our dedicated team is readily available to address your queries, provide timely support, and ensure a smooth and hassle-free advertising experience from start to finish.


Welcome to Publicity Point, the leading advertising agency in Ahmedabad, Gujarat. With our creative expertise and commitment to excellence, we help businesses achieve remarkable success through innovative advertising solutions.

We specialize in a wide range of advertising services, including auto rickshaw advertising, outdoor media campaigns, digital marketing, print advertisements, and more. Whether you’re a small local business or a large corporation, we have the skills and resources to create compelling campaigns that drive results.

With transparency, accountability, and exceptional customer service, we’re here to make your brand shine. Contact us today and let’s create impactful campaigns that take your business to new heights.


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Effective Advertising Strategies to Drive Business Growth in Steel Industry


The steel industry is a cornerstone of global infrastructure and economic development. It forms the backbone of construction, manufacturing, and countless other industries that rely on its versatility and strength. However, the steel industry also faces unique challenges in today’s competitive landscape. Increased global competition, volatile market prices, and fluctuating demand make it crucial for steel companies to differentiate themselves and effectively reach their target audience.

Challenges of the Steel Industry

The steel industry faces several challenges that impact its marketing and advertising strategies. These include:

  1. Complex B2B Market: Steel products are typically sold to other businesses rather than individual consumers. This B2B market requires a more sophisticated approach to marketing, as decision-makers are often engineers, architects, or procurement specialists who require detailed technical information.
  1. Commodity Pricing: Steel prices are often subject to fluctuations based on global supply and demand. This can make it difficult for steel companies to maintain consistent profit margins and invest heavily in advertising campaigns.
  1. Brand Differentiation: Steel products are often perceived as homogeneous, making it challenging for companies to stand out from the competition. Brands need to emphasize their unique value proposition, whether it’s superior quality, innovative technology, or exceptional customer service.

How Advertising Can Help Steel Companies

Despite these challenges, advertising can play a critical role in helping steel companies achieve their business goals. Effective advertising can:

  1. Increase Brand Awareness: Advertising helps create brand recognition and establish a strong presence in the market. This is particularly important for steel companies entering new markets or expanding their product offerings.
  1. Generate Leads: Well-targeted advertising can attract potential customers and generate leads, which can be nurtured into sales opportunities.
  1. Build Customer Relationships: Advertising can help build trust and credibility with customers, fostering long-term relationships that drive repeat business.
  1. Educate the Market: Advertising can provide valuable information about steel products, their applications, and the benefits they offer. This can help customers make informed purchasing decisions.

Top Advertising Activities in the Steel Industry

Steel companies can employ a range of advertising activities to reach their target audience effectively. Some of the most popular and effective strategies include:

1. Auto Rickshaw Advertisements

Auto rickshaws, also known as three-wheelers, are a ubiquitous form of transportation in many countries, particularly in Asia. Auto rickshaw advertisements offer a cost-effective way to reach a wide audience, especially in urban areas.

Effective Strategies for Auto Rickshaw Advertisements:

  • Eye-catching Design: Use vibrant colors, clear branding, and concise messaging to capture attention.
  • Strategic Placement: Place advertisements on auto rickshaws operating in high-traffic areas and near target customers.
  • Regular Rotation: Refresh advertisements periodically to maintain impact and avoid repetition.

2. Roadshow Activity/Van Campaign

Roadshows and van campaigns involve taking the brand and product directly to the customer’s doorstep. This approach is particularly effective for reaching businesses in remote areas or for promoting new products.

Effective Strategies for Roadshow Activity/Van Campaign:

  • Targeted Routes: Plan routes that reach potential customers in relevant industries and geographic locations.
  • Targeted Routes: Plan routes that reach potential customers in relevant industries and geographic locations.
  • Interactive Engagement: Engage with customers through product demonstrations, interactive displays, and giveaways.
  • Targeted Routes: Plan routes that reach potential customers in relevant industries and geographic locations.
  • Data Collection: Gather customer information and feedback to refine future campaigns.

3. Shop Branding for Dealers

Shop branding involves creating a consistent and recognizable brand identity for dealers’ stores or showrooms. This helps reinforce the brand message and create a positive customer experience.

Effective Strategies for Shop Branding for Dealers:

  • Cohesive Branding: Implement consistent branding elements, including logos, colors, and signage, across all dealer locations.
  • Visual Appeal: Create an inviting and professional store environment that reflects the brand’s values.
  • Brand Training: Educate dealers on the brand’s messaging and ensure they provide consistent customer service.

4. Hoarding at Dealer’s Location

Hoardings at dealers’ locations provide high-impact visibility and reinforce the brand’s presence in the local market.

Effective Strategies for Hoarding at Dealer’s Location:

  • Strategic Positioning: Select high-traffic locations with good visibility to potential customers.
  • Eye-catching Design: Use large, bold graphics and clear messaging to capture attention.
  • Regular Maintenance: Keep hoardings clean and well-maintained to project a professional image.

5. Unique Gifting Items for Dealers and Distributors

Gifting items with the company’s logo or branding can serve as a reminder of the company’s appreciation for its partners and help maintain strong relationships.

Effective Strategies for Unique Gifting Items for Dealers and Distributors:

  • Personalized Gifts: Choose gifts that are relevant to the recipients’ interests and preferences.
  • High-Quality Items: Select durable and well-designed items that reflect the company’s values.
  • Thoughtful Timing: Present gifts during important occasions or milestones to maximize impact.

6. Railway Station Branding

Railway stations are bustling hubs of activity, frequented by commuters, business travelers, and tourists alike. They provide a captive audience with ample time to engage with advertising messages. Railway station branding offers a powerful platform for reaching a wide range of potential customers.

Effective Strategies for Railway Station Branding:

  • Strategic Placement: Target high-traffic areas within the station, such as platforms, waiting areas, and concourses.
  • **Eye-catching Design:**Utilize impactful visuals, clear messaging, and consistent branding elements to capture attention.
  • Diverse Formats: Employ a variety of advertising formats, such as digital displays, posters, and wall murals, to cater to different preferences.

7. City Bus Branding

City buses provide a mobile presence, circulating through various neighborhoods and reaching a diverse audience. Bus branding offers a cost-effective way to maximize brand exposure and generate repeat impressions.

Effective Strategies for City Bus Branding:

  • Fleet-Wide Coverage: Brand all buses within the fleet to ensure consistent brand visibility.
  • **Eye-catching Design:**Utilize vibrant colors, clear branding, and engaging visuals to capture attention.
  • Targeted Routes: Focus on routes that align with the target audience’s demographics and interests.

8. Social Media Marketing

Social media platforms offer a powerful tool for connecting with customers, sharing industry news, and building a community around the brand. Steel companies can leverage social media to:

  • Engage with Customers: Respond to comments, answer questions, and address concerns promptly.
  • Share Industry Insights: Provide valuable information about steel products, market trends, and technological advancements.
  • Showcase Customer Success Stories: Highlight how steel products have benefited customers in various applications.
  • Promote Brand Values: Communicate the company’s commitment to sustainability, innovation, and customer satisfaction.


The steel industry is a complex and competitive landscape, but effective advertising can play a pivotal role in helping steel companies achieve their business goals. By employing a combination of targeted advertising strategies, steel companies can increase brand awareness, generate leads, build customer relationships, and educate the market. By understanding the unique challenges and opportunities faced by steel companies, Publicity Point can develop and execute

Publicity Point – Your Partner in Steel Industry Advertising Success

Publicity Point is an experienced advertising agency specializing in the steel industry. We understand the unique challenges and opportunities faced by steel companies and have a proven track record of developing and executing successful advertising campaigns. Our team of experts can help you craft a comprehensive advertising strategy that resonates with your target audience and drives business growth.

Why Choose Publicity Point?

  1. Industry Expertise: We have a deep understanding of the steel industry and its specific marketing needs.
  1. Proven Track Record: We have a successful history of helping steel companies achieve their advertising goals.
  1. Creative Solutions: We develop innovative and engaging advertising campaigns that capture attention and drive results.
  1. Data-Driven Approach: We use data and analytics to measure campaign performance and optimize results.
  1. Comprehensive Services: We offer a wide range of advertising services, from strategy development to campaign execution, to help you achieve your overall marketing goals.

How Publicity Point Can Help You:

  • Increase Brand Awareness: We can help you establish your brand as a leader in the steel industry and reach a wider audience.
  • Generate Leads: We can create targeted campaigns that attract potential customers and generate pipeline opportunities.
  • Build Customer Relationships: We can help you build strong relationships with your customers and foster repeat business.
  • Educate the Market: We can provide valuable information about steel products, market trends, and sustainability initiatives.

Partner with Publicity Point today to elevate your steel industry advertising strategies and achieve your business goals.

Let us help you craft a tailored advertising plan that aligns with your specific needs and budget. We’re committed to delivering results that drive growth and success for your steel company. Contact us for a free consultation and let’s start building your brand’s future together.

About Publicity Point –

Welcome to Publicity Point, a leading and fastest growing advertising agency in Ahmedabad, Gujarat. With our creative expertise and commitment to excellence, we help businesses achieve remarkable success through innovative advertising solutions.

We specialize in a wide range of advertising services, including auto rickshaw advertising, outdoor media campaigns, digital marketing, print advertisements, and more. Whether you’re a small local business or a large corporation, we have the skills and resources to create compelling campaigns that drive results.

With transparency, accountability, and exceptional customer service, we’re here to make your brand shine. Contact us today and let’s create impactful campaigns that take your business to new heights.

Our services :
  • Hoardings
  • Traffic Booth Ads
  • Mobile Van Campaign
  • Bus Shelter Advertisement
  • Bus Branding
  • Auto Advertisement
  • LED Tricycle Advertisement
  • Dealer Shop Branding
  • Radio
  • Mall Advertisement
  • Movie theatre Advertising
  • Bus Terminals Ads
  • Railway Station Ads
  • Society Gates Branding
  • Airport Advertisement
  • Social Media Marketing
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Google My Business
  • Google Ads/PPC Ads
  • Content Writing
  • Graphic Designing
  • Video Production
  • Website Development
  • Content marketing
  • Welcome Kit for Employees
  • Corporate Stationery
  • Corporate Giftings
  • Corporate T-shirts & Caps
  • 3D Designs
  • Graphics
  • Animations
  • 2D/3D Videos
  • Whiteboarding
  • All Printing Services

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