Everything You need to know about Auto Rickshaw Advertisement
What is Auto Rickshaw advertisement?
Advertisements in general are beneficial for any business to create brand awareness. When we specifically talk about Auto Rickshaw Advertisements, it helps you to generate brand awareness among a larger audience and is one of the most cost effective media.
Because the Auto takes more than 15-20 trips on an average/day, an Auto crosses thousands of people across the city. Thus Auto Rickshaw can take your brand to various locations in the city plus spread your brand name effectively which in turn increases your brand's recall in the minds of the consumers.
If planned strategically and with some creative ideas, it can bring popularity of your brand within no much time.
Types of Auto Advertisement
There are majorly three options you get when you use Auto Rickshaw Branding for your Branding campaign
Auto Back Banner Pasting - Here, we utilize the back of the Rickshaw only, this is cost effective and the passers-by can take a look effortlessly at the Rickshaw advertisement for a longer time especially when in traffic. This is also known as Auto vinyl advertisement or Auto back banner advertisement.
There are two different options for Auto back banner pasting-
A Strip on the Top – which is approx. 6 * 22 to 24-inch
Backside Vinyl Banner – for which the standard size is 3*1.5 Feet
Auto Hood Branding – Here, We Design, Stitch and Print the entire outer cover body of the Auto from Top to Back to both Sides which is called as “Hood”. We utilize all the space on this Hood for adverts and additionally a stripes on top can also be planned which will give maximum visibility from all the direction. It’s a very rough and tough material and thus it last for a very long time (on an average of 6 months)
Auto Rickshaw Inside Branding - Here, you must have encountered some brand messages stuck inside the Auto while travelling! it’s the inside Auto Rickshaw Branding, this has less visibility but a longer attention span.
Top reasons to go for Auto Advertisements?
Auto Rickshaw Advertisements are a small part of OOH Advertising, it still plays an important role because of the use and familiarity of Auto Rickshaws in Ahmedabad. People often use this public transport to travel within the city.
With increasing traffic on a daily basis, public transport is becoming a favourable medium to travel, thus with this kind of scenario the number of Auto Rickshaws are increasing too, it is found that in Gujarat on average there are more than 5 lakhs Auto Rickshaws running daily.
Thus, Auto Rickshaw Advertisements are a great tool for Out of Home Advertisements. And brands should leverage every medium to reach to its consumer.
Some advantages of Auto Rickshaw Advertisements -
High Visibility: Increasing popularity of public transport means increasing attention of people on public transport advertisement or specifically Auto Advertisement.
Cost Effective: Auto Branding is one of the very cost-effective Advertising especially if compared with other OOH media like Hoardings.
Broad Coverage: Auto Rickshaws go to every corner of the city; thus, it spreads your message amongst a larger audience, increasing brand awareness.
Cover Target Market : Auto Rickshaw Branding is also a best option for rural marketing, there are Autos that travel to nearby villages on daily basis due to lack of other public transport, thus if a brand who wants to target rural people can be benefitted from Auto advertisement.
24*7 Branding: Another plus point for Auto Branding would be getting Branding done all day and even at night. Some Autos run 24*7 and some even if they don’t run, wherever they stand they display your brand.
Maximum Reach – Unlike Hoardings which are static to one junction, Auto Advertising can take your brand to many locations and can even go in the small lanes or residential areas where no other media can reach.
Last for Long Period – If you specially go for Auto HOOD Branding, as mentioned, since it uses a superior quality material to cover the entire Auto, it really last for a long time. So your one time investment in one Auto can serve the purpose for a longer time where as other media requires you to pay every month in most of the cases.
High frequency helps in BrandRecall: Since an Auto takes high number of trips in the entire day, it allows people to see your brand many times in a single day, hence, Auto Branding is effective in making consumers remember your brand.. and that’s all we need, Isn’t it ?
Why Choose Publicity Point for Auto Advertisement?
Publicity Point is an established Advertising agency in Ahmedabad, we specialize in Outdoor and Digital Advertising and Auto Branding is one of our core services.
When we collaborate with a brand,
We understand the purpose of marketing.
The needs of the brands with regards to the advertisement type.
We also undertake a rigorous ground research to plan the execution of the Auto Rickshaw advertisement
We help the brand to filter out unnecessary locations based on the consumer profile that we create.
We also help in designing which grabs attention and is precise with message.We specialise in strategically designing the marketing message that suits the type of media used to showcase the message, in case of Auto Branding, because the size of banner is small, we do not recommend designs that is congested and has a lot of written messages, we ensure the design is such that it is noticed in the traffic or in moving condition.
Our clients are also given timely updates and clear communication throughout the contract.
Apart from just Auto back banner pasting or only Auto hood installation, we also provide brand t-shirts to Auto owners which they wear spontaneously as well as we can also share leaflets, thereby increasing the Branding of the company. This way, Publicity Point always come up with creative ideas to bring more brand awareness and return on your investments.
There is a lot that goes behind planning, creating, designing and executing an Auto Rickshaw advertisement service, thus to know more about the benefits you get from Publicity Point, you can connect with us at info@publicitypoint.in OR call us directly on +91 9724033332
What is the cost of Auto Advertisements in Ahmedabad?
The Auto advertisement prices in Ahmedabad depend on the following :
Type of Rickshaw Branding you finalize.
Auto Rickshaw banner size you choose for your marketing.
Number of Autos you choose for Advertising in each locations.
The location of the Auto you choose for example installation in Ahmedabad city or out side the city.
About Publicity Point -
Welcome to Publicity Point, a leading and fastest growing advertising agency in Ahmedabad, Gujarat. With our creative expertise and commitment to excellence, we help businesses achieve remarkable success through innovative advertising solutions.
We specialize in a wide range of advertising services, including auto rickshaw advertising, outdoor media campaigns, digital marketing, print advertisements, and more. Whether you're a small local business or a large corporation, we have the skills and resources to create compelling campaigns that drive results.
With transparency, accountability, and exceptional customer service, we're here to make your brand shine. Contact us today and let's create impactful campaigns that take your business to new heights.
Our services :
BRANDING CAMPAIGNS
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CORPORATE BRANDING
DESIGNING & PRINTING
Welcome Kit for Employees
Corporate Stationery
Corporate Giftings
Corporate T-shirts & Caps
CUSTOMIZED BRANDING IDEAS!!
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